This shampoo bar is an all-natural and organic alternative to conventional shampoo. It is made with oils that are amazing for hair growth, strengthening and maintenance. This shampoo bar includes ingredients like coconut, argan, jojoba and castor oils. However, the magic ingredient in this bar is the rice water. Rice water is rich in amino acids and vitamins that leave the hair feeling extremely soft and shiny. Rice water is also touted for its amazing abilities to promote healthy and strong hair growth.